Tooltime Bob
4PD believe a product's function should reflect those of the licensed character. In this case Bob the Builder uses his tools daily so it seemed a good idea to create a toy which helped children learn about the different tools Bob has.
Place a tool in Bob's hand and he recognises which tool it is and responds with an appropriate phrase. The handle of the tool is designed so that the tool can only be placed in Bob's hand one way. This ensures that the tool is recognised accurately.