Bob's World Play Sets

A new idea was required to add value to the pull back and go Bob the Builder vehicles.

The additional pieces needed to have a high perceived value. Small square play mats which could be placed together in different layouts fulfilled this criteria. Each vehicle was sold with a different play mat scene and different accessories to encourage children to collect all the sets and build up Bob's World.

The CAD files for the accessories, the illustration and artwork for the different play mat scenes plus the packaging artwork was created to complete the finished product range.

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